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Posted by David G. Petten
Until 2000 the Canadian laws on fax advertising were not uniform across the country. It applied to some providers but not to all. Also prior to this it was not customer friendly; it was very confusing for the average consumer to understand what the rules were. When this new generalized rule came down there was also a ruling saying what the calling hours could be for proper calling times. The decision took into account each areas time zone.
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Posted by JoAnn Hines
How can you utilize packaging design trends to connect with the consumer? 1) Find out what package attributes appeal to the customer you are targeting. If it is a harried homemaker shopping for your product then convenience of use had better be at the top of the list. Those over 50 are seeking convenience too but issues like the size of print on the package and ease of use top their priority list. Make sure your package employs the characteristics that appeal to your target market.
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Posted by Thomas Cutler
Every two years the Manufacturing Marketing firm, TR Cutler,
Inc. (www.trcutlerinc.com) conducts a national...
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Posted by Jane Hendry
Myth 1: Marketing is a cost, not an investment When you spend time and money randomly on marketing,...
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Posted by Rick Parrott
Marketing with booklets is an excellent way to reach new customers and maintain contact with existing customers.
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Posted by Annette Thomas
While you always want your products or services to meet the needs of the customers, this becomes more significant in a sluggish economy because purchases construed as "luxuries" decline. Therefore, if your product is not considered a necessity, you need to market it as important to your customer as possible. You need to solve a problem, satisfy a need or make life easier in a cost-effective manner.
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Posted by Susan Friedmann
It might seem a little backward. After all, why would you want
to waste time and energy worrying now...
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Posted by Daniel Wadleigh
The goal of research is to make for the rapid attaining of profitability, cost effective method. 1. Test the potential marketplace to identify the buying motives and identify any problems that may interfere with your plan.
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